I was the first CEP hired at an orthopedic hospital and was able to build a Performance Services department that now has 10 full time CEP's. The key was to demonstrate the various services that would ad value and generate revenue. Our services are entirely cash-based. Our services fall under 2 main areas: Testing & Training
Testing includes: Basic Fitness Assessments, Metabolic Testing, Sports Specific Assessments for Running & Golf, Return to Play testing.
Training options include: 30 and 60 minute individual training sessions available as single sessions or packages, individual zoom sessions, 4-6 week group zoom sessions for specific populations - building bone, healthy back, postpartum, etc.
Since insurance tends to run out before athletes are really ready to return to play, we provided a valuable bridge from PT to Performance as well as providing safe training for orthopedically fragile individuals (OA, osteoporosis, chronic spine patients, rheumatological issues, etc) or individuals with other medical co-morbidities. Our referrals typically come from the PT's who are happy to transition their patients to a safe training option. We also get referrals from physicians who feel comfortable referring their most orthopedically or medically challenged patients to our team. In general, patients are able to find a service with a price point within their budget.
I think there is huge potential for CEP's to establish a presence in the orthopedic setting! Once you can demonstrate your value and the potential for a new revenue stream, you're on your way!