Hi Amber,
I have directed an exercise oncology program at Henry Ford Hospital for the past 15 years that is run exclusively by clinical exercise physiologists.
We started the program with philanthropic funds and continue to rely on that as well as with research funding. That being said, what drives our program is that it is a huge patient and physician satisfier. A few years ago Henry Ford built a new cancer building and our program, not physical therapy, was given space and new exercise equipment because of the value that we have been able to show.
In addition to funding, it is also important that you have both physician and administrative champions who will advocate for you. Another important strategy is to partner with similar specialties. Our number one partner is cardiac rehabilitation as our staff is also cardiac rehab staff, thus exercise oncology is not a stand alone program.
We also teamed up with cancer integrative services (i.e. massage and acupuncture) and share the same office, space, equipment, and receptionist.
I hope this response is helpful you can check out our program at the link below. Another successful program run by Clinical exercise physiologists is Karen Wonder's Maple Tree Cancer Program located at several cancer locations in Ohio.
https://www.henryford.com/services/cancer/support/excite#g=0|0